Wolf Project, the innovative men's skincare company, landed $3 million in a seed funding round to fuel growth.

WHO: Francesco Urso, the brand's founder, launched Wolf Project in October 2019 after spending more than a decade at Procter & Gamble, where he worked in Beauty Care as a marketing director. His experience in Asia inspired the idea of launching a high-performance, natural skincare line, by men, for men. The Wolf Project is best known for its high-performance portfolio of clean skincare products for men, with its flagship sheet masks and eye masks becoming best sellers. The brand is available at select retail partners like C.O. Bigelow and Von Maur in the US and in Europe at Douglas, Flaconi, and Manor.

WHY: The company will use this latest round of funding to accelerate growth in the US market and establish an office in New York.

IN THEIR OWN WORDS: Urso said, "We live in a very exciting time for our category. Men are now readier than ever to try more advanced skincare rituals. At Wolf Project we are building a community based on high-performance products and a shared belief in our mission. We know that our customers want first of all immediately visible results, but also want to recognize themself in a brand that stands for a more modern look at masculinity, beyond stereotypes and forward thinking. We are building an ecosystem to help and inspire men."

DETAILS:

• Wolf Project raised $3 million in seed funding. The round was led by a Kuwaiti private family office active in fashion and luxury, together with Ace & Company, Richard Lepeu (Richemont), Guillaume Tardy (Ralph Lauren), Jean-Conrad Hottinger, and other business angels.
• Urso bootstrapped the launch with a $100K personal investment.
• Within 9 months of launch, 20,000 products were sold. The brand currently has customers in over 20 countries and has sold more than 100,000 products.
• In 2021, Wolf Project accelerated its growth in the US by launching on Amazon, where it's now the leader of men's sheet masks.